GGS

We understand that marketing executives face more challenges today than ever before. In addition to managing your brand across a growing number of emerging channels, you are being held accountable to support aggressive growth targets with fewer resources while tracking spend effectiveness and efficiency. We can help by:

• Centralizing control of marketing processes
• Reducing dependence on suppliers and service providers
• Speeding time-to-market
• Reducing costs and driving additional marketing investment
• Improving visibility and more effectively managing campaigns and projects
• Adapting to changes in the production lifecycle more quickly and seamlessly

The role of Strategic Sourcing is critical in an optimized marketing supply chain. You must work in tandem with Marketing to address the due diligence function related to supplier selection and contract administration as well as ensure there is compliance to corporate standards and governmental regulations. We can help by:

• Aligning supplier consolidation strategies with marketing objectives
• Negotiating preferred pricing and performance from suppliers
• Reducing cost of product and related services
• Providing more transparency through direct relationships with best-in-class providers
• Providing greater visibility into spend and performance metrics
• Generating more competition and accountability